W!LD was established in 2011 by a biologist who was concerned about the current state of our oceans, global overfishing, seafloor habitat destruction, and by-catch. Since then, W!LD has brought together a small but diverse group of professionals with one thing in common: passion for sustainable fisheries.
A socially responsible seafood company grounded in keystone principles such as product quality, sustainability, and
fair trade is atypical, but we are hopeful that other participants in the industry will see the value in such principles, and
eventually follow suit. Through education and our commitment to sustainable fishing practices, the ultimate goal of
W!LD is to change consumers’ habits such that the fishing industry shifts to one solely dedicated to product quality
and environmental stewardship.
When it comes to fish, many people believe that fresh is better than frozen. However, much of the fresh fish available at market is nine or more days old. Fresh isn’t always better, and fresh isn’t always fresh. The term fresh has been used in the seafood industry to imply that the fish has never been frozen, from producer to market, and finally, to the consumer, you.
Fresh isn’t always better, and fresh isn’t always fresh
In reality, the term fresh should be indicative of quality. Certainly a fish caught and consumed that same day would be of premium quality if handled correctly. Now, if that fish were to sit in the refrigerator for 9-12 days, would you still consider it be as fresh as the same day that it was caught? With recent technological advances, fishermen are able to flash-freeze their fish virtually moments after being caught. Flash-freezing locks nutrients inside the fish, thereby preventing degradation of the flesh and maximizing flavor and texture when cooked.
Not only are W!LD products Ocean Wise recommended, but they also come from some of the most sustainable fisheries in the world, occurring right here in British Columbia. From Haida Gwaii to Juan de Fuca BC, our wild seafood is procured directly from fishermen participating in highly selective, sustainable fisheries, while using the most eco-friendly fishing methods such as hook & line and trap.
At W!LD, the notion of sustainability and minimizing environmental impacts does not just stop at our regionally sourced, sustainably harvested seafood. The paper and cardboard that we use are Forest Stewardship Council certified. The printing that we do is carbon neutral. By reducing waste and maximizing efficiency, we’re planning for tomorrow. — Want to learn more about our sustainability policy? Ask us.
Fair Trade Fishing
- Establish direct relationships with producers, based on mutual trust and respect.
- Create economic opportunities for small, independent producers by providing fair
compensation for their sustainably harvested product.
- Support highly selective, certified sustainable fisheries.
We establish relationships with local, small scale producers who consistently provide the highest quality seafood products available today. Through W!LD’s very own Fair Trade Fishing policy, fishermen are compensated fairly for their product, which ultimately benefits our society, our environment, and our economy. At W!LD, we strive to increase the quality and landed value of selectively harvested BC wild seafood, while promoting social responsibility and sustainable fisheries.
Why Choose W!LD?
At W!LD, we’re passionate about more than just seafood. We’re passionate about conserving our fish populations for future generations, we’re passionate about the social value of abundant fish stocks, and we’re passionate about selective fishing as an integral part of a healthy, sustainable economy.
By choosing W!LD, you’re saying that you are concerned about tomorrow.
By choosing W!LD, you’re saying that you are concerned about tomorrow. You are concerned about the producer who worked tirelessly to provide a sustainably harvested, premium quality, local product to somebody that he or she will never meet. You are concerned about healthy fish populations, both locally and globally. You are concerned about the state of our oceans.
We are too.